THE PURE PANTRY

Brand Identity
Structural Packaging Development
Color System
Pattern / Icon Design
3D Rendering
Material Exploration

THE PURE PANTRY is a meal delivery kit whose main goal is ethics and sustainability. Inspired by brands like HelloFresh and Blue Apron and the amount of packaging waste they produce, The Pure Pantry develops ways to make meal delivery kits waste-free. It’s a circular system as well as one that also uses biomaterials for single-use packaging. The logo is meant to give character to an all-natural brand, while the color palette reflects food items that you’d most likely find in your fridge or pantry.